The Group Travel Experts in North America
Movement Marketing brings more than two decades of hands-on experience in group travel, from consulting with destinations and operators to building the programs that help group leaders thrive. That expertise is the foundation behind Heritage Clubs International, the fastest growing group travel association in the United States.
We don't just understand the group travel industry. We ARE the group travel industry.
"We built Movement for one reason, to serve the travel trade and bring together the people and partnerships that actually move this industry forward. We lead with heart, build with purpose, and stand shoulder to shoulder with partners who believe, like we do, that this work is about creating real impact."
Michael ZieglerFounder at Movement Marketing
Whether you're a destination looking to grow overnight group stays, a tour operator building new product, or a hotel trying to attract the right group business, Movement Marketing has been there. We've sold group travel, led group programs, and built the strategies that turn interest into bookings.
- Group travel market assessments and competitive analysis
- Itinerary framework development for operators and DMOs
- Tour operator FAM program design and management
- Trade show strategy and representation
- Group leader outreach and pipeline development
- Cross-promotional campaigns with national tour brands
HCI is the fastest growing group travel association in the United States, built specifically for bank travel club directors, affinity group leaders, and independent group travel planners. This is where serious group travel professionals come to get better, stay connected, and grow their programs.
- Peer Group conferences and destination events
- CBCD professional accreditation program
- Direct connections to destinations and tour operators
- Education, training, and best practice resources
- A growing national community of group travel leaders
- FAM opportunities and exclusive member benefits
FAM Tour Programs
FAM tours are one of the most powerful tools in travel marketing. We curate and manage FAM programs that put the right advisors and group leaders in the right place, vetting every participant to ensure every seat is filled by a qualified professional with real selling potential.
Trade Show Strategy
From NTA and ABA to IPW and Heritage Clubs International's own Peer Group events, we put your destination or product in front of the operators and group leaders who control itinerary decisions. We don't just attend. We work the room.
Operator Partnerships
We connect destinations and tourism partners with receptive tour operators and national tour brands who are actively building New England and regional itineraries. The goal is always the same: contracted overnights and measurable room nights.
We have sold group travel, led group travel programs, and built the infrastructure that makes group travel clubs thrive. That experience is not theoretical. It comes from two decades of being inside the industry, understanding how group leaders think, how tour operators build product, and how destinations earn their place on an itinerary.
Work With UsFastest Growing Association in the US
Travel Clubs from around the United States... and growing!
Qualified buyers at Annual Peer Group Conference
in total annual travel sales amongst all HCI Members
"We have sold group travel, led group travel, and built the infrastructure that makes group travel programs thrive in organizations and destinations. That is the foundation of everything we do."
Movement Marketing
Whether you're looking for group travel consulting or want to learn more about Heritage Clubs International, we're ready to talk.
